A young, dedicated tourism ambassador with a passion for digital marketing & social media. Excels in creative campaigns and brand growth. Enthusiastic and dynamic; always keeping up with the latest trends, whilst using innovation and thinking ‘outside of the box’ to grab the market. Excellent communication, negotiation and organisation skills.
10 years of experience in events management including production and co-ordination, as well as radio presenting, hosting a weekly new music programme 'Fresh Sounds'.
IT Software: Microsoft Office, Adobe Audition, Adobe Acrobat, ProTools, Media Disk.
Email Marketing & CRM Systems: Campaign Monitor, ParkVision, MailChimp.
Content Management Systems: Drupal, WordPress.
Social Media Management: Hootsuite, SocialSignIn, Facebook Business Manager.
Online: Google Analytics, SEO, PPC.
Strategic Marketing Planning.
Press Releases & Content Creation.
Building and Maintaining Key Relationships within both B2B & B2C Environments.
Radio Presenting & Production
ABOUT ROSS COUTTS
Who I Am
Currently living and working in the stunning village of Lochgoilhead on the west coast of Scotland. Passion for tourism, digital marketing and social media. Host a new music show 'Fresh Sounds' every Saturday night on Radio Grapevine, and regularly promote live music. Occasionally DJ for the Tartan Army.
Find out more by getting in touch.
RECENT WORK EXPERIENCE
DIGITAL MARKETING ASSISTANT, ARGYLL HOLDIAYS
March 2013 - Present
Responsible for the digital marketing output of Argyll Holidays, including social media, email marketing, website content management, online advertising & SEO.
I work closely with internal & external stakeholders to create innovative campaigns to engage existing and potential customers. This includes writing creative blog content, generating campaign ideas and executing projects. I also manage budgets and collate reports, alongside monitoring and reviewing business strategy KPI's.
The organisation has seen an increase of over 1000% in social media users, with engagement up approximately 30% year on year. In addition, email lists have grown by 19% annually, with response rates also rising.
I also lead the delivery and development of the 'Active Family' initiative - an approach that I introduced to promote Argyll as a single tourism destination. This involves developing and maintaining key partnerships, plus identifying opportunities for investment to drive future revenue and interest.
SOCIAL MEDIA CONSULTANT, EVERYTHING TECH LTD
August 2014 - February 2018
Coordinated the social media output for Everything Tech & partner organisations. This involved conducting social media audits and devising strategic plans to utilise the organisation's digital platforms to build traffic, increase exposure, develop loyal ambassadors and increase conversions.
Through regular communication with organisations and stakeholders, I ensured development of brand awareness, online reputation, content management, goal settings and consistent reporting against KPI's,
EVENT MANAGER, GIG IN THE GOIL
September 2015 - October 2017
I developed and managed a team behind a new festival in the small lochside Village of Lochgoilhead, growing to an 800-capacity sell-out event. With over 60 up-and-coming traditional, indie & rock artists playing live across the weekend, plus local food and drink produce and family attractions, the festival had a strong offering, targeting an ABC1 demographic.
The event faced challenges of being in a remote geographical area, but through a successful marketing strategy, co-ordination and management, it sold Lochgoilhead as a tourist destination and offered value to attendees. The success of the event ensured longevity of the Gig in the Goil brand.
What I Do
SEO & PPC
SOCIAL MEDIA MANAGEMENT
10 Years Experience
Top Quality Blog Content
Building & Maintaining Key Relationships
What I’ve Learned
LEVEL 4 ADVANCED MARKETING - CHARTERED INSTITUTE OF MARKETING
BA (HONS) PUBLIC RELATIONS & MARKETING - QUEEN MARGARET UNIVERSITY
HNC CREATIVE INDUSTRIES: RADIO - EDINBURGH'S TELFORD COLLEGE
"Without hard work, nothing grows but weeds"